We wanted to capture the spirit of the woman this brand was intended for – we wanted the identity to be fun and something that could be played with as it evolved. The type identity is based around a gothic typeface and a ‘mascot’ mark. We worked together on moods for both the brand itself and creative direction of the shoot all the while with the identity in mind. We executed this across site / packaging and collateral.

 

Product imagery by Glass Arch.

 

Campaign photography courtesy of Duke’s Boots.