mk@anewmark.com – A New Mark

Scope

Branding

Packaging

Creative Direction

Digital

Store Design

An identity that captures the movement of dance and celebrates art.

Feeria is a brand that works with artists on collaboration pieces.

Beginning with a collection of hand fans created with Ibiza based artist Antonio Villanueva, they have grown to a store in Ibiza old town and a new fashion collection launched in 2025.

Campaign photography by Isabel Hayn.

Still life photography by Bela Mora Leal.

Product photography by Glass Arch.

Digital technical direction by addedlovely.

The mark seeks to capture the movement of flamenco. The type identity is a mix of ornate and functional. In all touchpoint we wanted to highlight the artist and their work be it with interactions involving the painting and the handful in the site or including a risograph printed fold down talking about the artist and their work.

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Scope

Branding

Digital

Kintzing approached us for an update to their branding and site expanding on their licensing platform on the one side and a deeper, more editorial showcase for their artists on the other. We leveraged the two halves of Kintzing’s type identity and partnered with Addedlovely to bring this project to life.

Kintzing Represents showcases the projects they produced with their artists from music videos to campaigns and editorials. This side of the identity and site revolved around a ‘contact-sheet’ style for easy browsing paired the serif-led side of the branding.

The Licensing side utilised matter-of-fact monotype where quickly browsing images and information was key and the typography needed to be more discreet. You can build your own folders of images and view several suggested paths.

BAEA_Home

KINTZING_BOX_CLOSED_8

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RIOT

Scope

Branding

Digital

The brief was ‘pink’ so we tripled down on pink! RIOT provides legal guidance for young business owners in the tech industry – a loud logo and typeface with iridescent accents – the site centers around an icon we designed for them in blender. An infinite chain-link which was arrived at from our earliest discussions about their process: becoming a linked member of the teams they help.

As it was in the tech space we wanted something that felt futuristic (and pink). We then found fun ways to deal with the touchpoints from iridescent bubble-wrap to stickers and their business cards.

Duke's Boots

BarberOsgerby

Baea

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Scope

Branding

Digital

Packaging

We wanted to capture the spirit of the woman this brand was intended for – we wanted the identity to be fun and something that could be played with as it evolved. The type identity is based around a gothic typeface and a ‘mascot’ mark. We worked together on moods for both the brand itself and creative direction of the shoot all the while with the identity in mind. We executed this across site / packaging and collateral.

Product imagery by Glass Arch.

Campaign photography courtesy of Duke’s Boots.

We worked together on moods for both the brand itself and creative direction of the shoot all the while with the identity in mind. We executed this across site / packaging / and collateral.

Olivia von Halle

Baea

Hunza G

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Scope

Identity

Website Design & Development

Kamaryn required a type identity and new online platform, to showcase her editorial, video and commercial work. We landed on a poppy blue to contrast the warm tones in Kamaryn’s work, giving the look and feel of a fashion editorial.

Identity, website design & build by A New Mark.

Anti-Agency

Kintzing

So It Goes

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Hunza G

Scope

Branding

Site Design

Development

Art Direction

Photography

We were approached by Hunza G to create a new e-commerce platform for them and a branding re-fresh introducing the ‘London’ logo update and new type identity and shoot direction for their site.

We continued to work with Hunza G on subsequent shoot-direction and production as their e-commerce platform grew and evolved.

Olivia von Halle

Kintzing

Blake

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Kintzing

Scope

Branding

Art Direction

Packaging

E-commerce

Development

Oscar Bellville approached us to help shape the identity and Digital space for his new photography agency Kintzing. Taking typographic inspiration from the simple lettering on the sides of film rolls the logotype was complimented by a more editorial typeface for the site itself to reflect the fashion leaning world of many of the agencies roster.

Along with the identity we designed and built a totally bespoke two-site solution – both an editorial hub to showcase the agency’s talent in a completely flexible format and a licensing portal to build a Lightbox and purchase images.

As well as this we have worked with the team on several limited portfolio boxes and marketing cards for Kintzing to showcase the artist’s work on four colour litho.

Anti-Agency

BarberOsgerby

Hunza G

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Olivia von Halle

Scope

Branding

Packaging

Development

E-commerce

Art Direction

We have been brand partners with Olivia for the last decade helping craft her identity and all aspects of her visual design output.

From logo to packaging, in-store to design-direction on e-commerce as well as bespoke look-books and direct campaigns.

We continue to work with Olivia and her team as the brand evolves and grows from bespoke or new product packaging to in-store graphics and signage.

We’ve overseen the design and production of look-books and bespoke mailers for product launches.

Blake

Kintzing

Fourth & Main

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Villa Cetinale

Scope

Branding

Art Direction

Site Design

Development

We were approached by Villa Cetinale to refresh their online identity and website. Made famous in the finale of season two of Succession we wanted to showcase the history and give the site a more editorial look and feel with enough flexibility for the clients to update as they needed.

As well as that we added an e-commerce platform to sell their products.

Trunk

Live in Lyon

So It Goes

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BarberOsgerby

Scope

Branding

Art Direction

Site Design

Development

We worked with Edward Barber and Jay Osgerby on a website refresh for barberosgerby.com and an identity for their personal cards and mailers using their development artwork.

Working directly with Ed & Jay we edited the projects together and settled on a type identity for the site that complimented their work and design ethos.

The goal was to pull out details of each project in a similar fashion to their recent monograph giving the feel of a book layout.

Collaborators:

Development – Official Business

Baea

Kintzing

So It Goes

Back to Projects

RIOT

Kamaryn required a type identity and new online platform, to showcase her editorial, video and commercial work. We landed on a poppy blue to contrast the warm tones in Kamaryn’s work, giving the look and feel of a fashion editorial. Identity, website design & build by A New Mark.

Hunza G

We were approached by Hunza G to create a new e-commerce platform for them and a branding re-fresh introducing the ‘London’ logo update and new type identity and shoot direction for their site.

Kintzing

Olivia von Halle

We have been brand partners with Olivia for the last decade helping craft her identity and all aspects of her visual design output. From logo to packaging, in-store to design-direction on e-commerce as well as bespoke look-books and direct campaigns.

Villa Cetinale

BarberOsgerby

We worked with Edward Barber and Jay Osgerby on a website refresh for barberosgerby.com and an identity for their personal cards and mailers using their development artwork.

Kamaryn required a type identity and new online platform, to showcase her editorial, video and commercial work. We landed on a poppy blue to contrast the warm tones in Kamaryn’s work, giving the look and feel of a fashion editorial.

Identity, website design & build by A New Mark.

We have been brand partners with Olivia for the last decade helping craft her identity and all aspects of her visual design output.

From logo to packaging, in-store to design-direction on e-commerce as well as bespoke look-books and direct campaigns.